Dear students, faculty and staff members,
Have you seen the new Louisiana.edu?
The University’s redesigned flagship website launched today. Along with a fresh and inviting look, the site has several new features that will improve the user experience for employees and current and prospective students.
These include a simplified menu for easier navigation, an upgraded search function, and a searchable directory. Program pages for each of the majors and minors we offer feature testimonials from current students and graduates that give prospective students the opportunity to hear firsthand about the opportunities and success that await them here.
The changes unveiled today were shaped by a data-driven understanding of what features visitors to the website use most. For example, analytics show that employees want quick access to ULink, department and office directories, the offices of Purchasing and Human Resources, and the academic catalog, so the redesigned site incorporates links to these features and others in a special Faculty and Staff page.
The new site also has a Current Students page that provides access to frequently used links, such as the academic calendar, ULink, a campus directory and the IT Service Desk.
While current members of the University community benefit from the redesigned site, so do prospective students, and the website is a vital tool in our overall enrollment strategy.
It puts information about tuition, financial aid, housing and campus life at their fingertips through definite calls to action, which data showed visitors expect. Engaging prospective students with information in a concise, clear and accessible way empowers their decision-making.
This user-friendliness – combined with the site’s compelling visuals and storytelling – gives us a competitive edge in recruiting future members of the Ragin’ Cajuns community. The redesign enhances our University’s brand and positioning by presenting the benefits of a UL Lafayette education in an authentic and persuasive manner.
Today’s launch of the redesigned Louisiana.edu is the first step in a larger overhaul of the roughly 150 sites that make up the University’s digital presence. Now that the main site has launched, we’ll begin to roll out the new design across the rest of the University’s websites.
The Office of Communications & Marketing is overseeing this immense undertaking, and its web team would like to hear your thoughts on the new site via this form. Your input will help ensure that the website provides its visitors with the best impression of our campus and the exceptional academic opportunities that can be found here and nowhere else.
We hope you enjoy the new Louisiana.edu!
Dr. Joseph Savoie